The North Face Walls Are Meant For Climbing

Digital

In its', Walls Are Meant For Climbing fundraiser campaign, The North Face wanted spark conversation and bring attention the sport of climbing, making it more accessible and inclusive for all. In this campaign, TNF asked people to rethink the way we look at walls, as something that can bring people togehter, instead of barriers, especially amongst the current political climate.

The Walls campaign, done by Sid Lee featured a full-page ad in the New York Times, along with the webpage we created, plus products, climbing activations and social.

role: designer

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All Snickers x WWE Superstar Yourself The North Face Mission Kit Quiz Mars Wrigley Super Bowl LV CandyCallIt™ Game Xavier University of Louisiana Rebrand Campaign Women's History Month Postcard Build Sports Performance Lab Campaign The North Face Walls Are Meant For Climbing Sebastian's La Cocina Food Truck Branding Royal Gorge Region Stubbornly Authentic YMCA commercial Dreamers VC

Snickers x WWE Superstar Yourself The North Face Mission Kit Quiz Mars Wrigley Super Bowl LV CandyCallIt™ Game Xavier University of Louisiana Rebrand Campaign Women's History Month Postcard Build Sports Performance Lab Campaign The North Face Walls Are Meant For Climbing Sebastian's La Cocina Food Truck Branding Royal Gorge Region Stubbornly Authentic YMCA commercial Dreamers VC